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2016 Mobile Ad Summit
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David Doe

Designer - Redshoe

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Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

2019 PRSA Tri-State Conference
Wednesday, October 16, 2019 at 8:00 am
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2019 PRSA Tri-State Conference: "Plugging Into Social Good"

#TriStateConf #PRSATriState

On Wednesday, October 16, 2019, we'll host our 5th annual regional district conference for public relations and communications professionals.

 

Join us for a deep dive into the ways in which brands, PR practitioners, and the media are addressing consumers' growing concerns about the environment, social equality, and diversity and inclusion. We’ll also bring you the state of the art in media relations, crisis management, and social media engagement through inspiring speakers, experts, and panelists and interactive roundtable discussions.

 

We're looking forward to bringing together 300+ professionals from the New York metropolitan area for a fun and exciting day of learning, professional development, and networking.


Want your company to pay for your ticket? Send this sample letter to your supervisor.

 

Don't forget to visit our website at prsatristate.org and follow us at @prsatristate on Facebook, Twitter, Instagram, and LinkedIn.

Conference Programming Preview

Beyond Pitching: Strategies and Tactics for Growing Your Brand in a World of Changing News Media

 

Smash the Glass Ceiling: Understanding and Fighting the Gender Disparities in PR

 

Using PR & Tech to Drive Social Change in the Era of Fast Activism


PR Pals Talk Shop: Spinning Shoestrings into PR Gold


Times Up and #MeToo: Navigating Crises with a Social Movement

 

More topics and full conference schedule will be announced soon! Programming and speaker lineup are subject to change at any time.

Schedule

8:00 AM – 9:00 AM 

Registration & Breakfast


9:00 AM – 9:30 AM

Opening Remarks

PRSA Tri-State District Board

9:30 AM – 10:00 AM

Keynote: The Bold Type: Bending the Brand Backbone is Risky Business

 

A company’s reputation has never been more vulnerable than it is in today's socially connected world. Reputation is the most powerful non-physical asset a brand and demands authenticity. Increasingly conscious and active consumers expect brands to take a stand on a variety of issues. Brands need to be more proactive and not reactive when taking a stand that reflects their values and is directly related to their business.


As our main keynote speaker, Brandi will highlight the differences between advocacy and action, understanding the term “goodwashing,” and how organizations can send a message beyond the brand.

Brandi Boatner, IBM

10:00 AM – 10:40 AM

Innovation and Business Design: Putting Social Purpose at the Center of Business Growth

 

This panel will explore the question of how successful companies design in, or put social purpose at the heart of their business model, leverage it to develop new products and services, and authentically reflect their purpose-driven goals through innovative and impactful marketing and communications programs. We aim to go beyond the traditional notion of philanthropy in an organization, beyond Corporate Social Responsibility as a governance issue, into a new world where purpose is at the center of a business enterprise.


The panelists are leading experts and practitioners in the areas of purpose-driven business design, data storytelling, content marketing, diversity and inclusion.

Michael Diamond, NYU School of Professional Studies (moderator)

Alex Connock, Saïd Business School, Oxford University

Luba Smolensky, The Michael J. Fox Foundation for Parkinson’s Research

Margenett Moore-Roberts, Golin

Anna Tavis, New York University

Tessie Topol, Topol Consulting

10:40 AM – 10:50 AM

Coffee & Networking Break


10:50 AM – 11:30 AM

Beyond Pitching: Strategies and Tactics for Growing Your Brand in a World of Changing News Media


In today's world of crowded content and too many media sources to choose from, it's become more and more common for brands to go straight to their audiences, or vice versa - especially as traditional and trade media outlets have suffered from shrinking ad budgets, or exist behind paywalls.


In this panel, we'll share more on how you can use content marketing, partnerships, events, influencers, and more non-traditional outlets to get your desired results.

Errol Cockfield, MSNBC (moderator)

Nancie Steinberg, Consultant
Michael Kaye, OkCupid
Melanie Deziel, Storyfuel

11:35 AM – 12:15 PM

Times Up and #MeToo - Navigating Crises with a Social Movement


Every day, there are headlines that bring companies, industries, and whole markets to their knees. Issues such as #MeToo, data security, gender equality, and diversity can make or break a brand’s reputation. No matter where you are in the world, these types of events are unavoidable. We live in a high-stakes era and marketers must be prepared for anything at any time.


In this panel, we'll explore how this unpredictable environment is impacting brands and purchasing decisions – especially with crises that are tied to major social movements.

Kerry Flynn, CNN (moderator)

Seth Arenstein, PR News

Melissa Agnes, Crisis Management Advisor, Speaker, and Author

Andrew Blum, AJB Communications

12:15 PM – 1:15 PM

Lunch & Interactive Roundtable Sessions


From 12:40-1:15 pm, we will have roundtable sessions featuring the following topics and speakers:

 
Financial Literacy for PR Professionals 

Alexander V. Laskin, Quinnipiac University

 
How to Use Visuals Better to Amp Up Your Digital Footprint

Steffen A. Kaplan, Spin It Social

 

Communicating in a Crisis: Lessons Learned from the Frontline

Seth Arenstein, PR News

 

Should I Join PRSA? Let's Talk About It

John Tintera, Hay House, Inc. and PRSA Tri-State District

Cristina Martin, Saatchi & Saatchi Wellness and PRSA Tri-State District

1:15 PM – 1:55 PM

Small Girls with Big Impact: Mallory Blair Shares Case Studies from Purpose-Driven Brands

 

Having bootstrapped her rapidly growing firm since the age of 21, Small Girls PR’s Mallory Blair knows that impact can be driven at any level and on any budget. In this session, she’ll walk through how brands can authentically engage in social issues as well as create share-worthy moments that communicate company values. Sharing case studies from purpose-driven brands such as thredUP and Billie, she’ll demonstrate how to identify cultural tensions, create rallying cries and lead industry change.

Mallory Blair, Small Girls PR

2:00 PM – 2:40 PM

PR Pals Talk Shop: Spinning Shoestrings Into PR Gold


Shalon Roth, Alessandra Simkin, Andrea Roley, and Erin Graves met and became friends a decade ago at TogoRun, a PR agency brand owned by Omnicom. While their careers ultimately took them in different directions and geographies, they meet up for dinner a couple of times a year in New York City to catch-up and talk shop about all things PR.


In this interactive, talk show style panel session, we'll touch on the differences between working at an agency and in-house for a company, the gap between what agencies think clients want and what they actually need, how you can make the most out of your communications budgets, and more.

Shalon Roth, PR-it (moderator)

Alessandra Simkin, Danone North America
Andrea Roley, Center on Addiction
Erin Graves, Epizyme

2:40 PM – 3:00 PM

Coffee & Networking Break


3:00 PM – 3:40 PM

Using PR & Tech to Drive Social Change in the Era of Fast Activism


Today, information is more accessible than ever thanks to the latest technological advancements. Social justice movements and campaigns have risen and become powerful at unprecedented rates. Consumers want to engage with companies and brands that are a positive force for social change.


In this panel, we'll show how you can take advantage of new opportunities to leverage technology so you can engage with the communities you want to reach in meaningful ways.

Megan Linebarger, Zazil Media Group (moderator)

Greg Galant, Muck Rack & Shorty Awards

Christa Conte, Hotwire PR

Lucy Caldwell, Mockingbird Lab

Sam Stark, Endeavor Global Marketing

3:45 PM – 4:25 PM 

Social Good: How to Do it as a Brand


These days, taking corporate social responsibility seriously is table stakes. To stand out, sustainability, social welfare, and consumer safety must be part of the DNA of your brand. Companies who try to cut corners or do the bare minimum can get torched on social media.


In this panel, we'll share their insights on how your brand or company can get an edge by authentically promoting social good, based on their experiences leading successful communications campaigns in multiple industries.

Sree Sreenivasan, Stony Brook University Journalism School (moderator)

Michael Goon, Anheuser-Busch

Christa Lombardi, DeVries Global
Michael DiSalvo, Ogilvy

4:30 PM – 5:10 PM

Smash the Glass Ceiling: Understanding and Fighting the Gender Disparities in PR


From the tech and politics to pay-inequality and gender-disparity, we know that there's a glass ceiling in industries dominated by men. But, does the PR industry have one? Unfortunately, it does.


Top senior HR and executive leaders will explain in-depth how this plays out specifically in the PR and communications world. We'll share insights on what you can do to advocate for equal pay, power, and respect in the workplace for women and gender non-binary individuals.

Rachel Hadley, Kite Hill PR (moderator)
Netta Jenkins, Ask Applications & The Mosaic Group
Christina Stokes, Rubenstein
Annie Scranton, Pace Public Relations

5:10 PM – 5:30 PM

Closing Remarks

PRSA Tri-State District Board

5:30 PM

Conference After-Party

 

After the conference, join us at:

Bleecker Street Bar

56-58 Bleecker St

New York, NY 10012


The first 50 attendees will get a drink ticket on us.


Speaker Lineup

Brandi Boatner

Social & Influencer Communications Lead, Global Markets, IBM

Kerry Flynn

Media Reporter, CNN

Errol Cockfield

Senior Vice President, Communications, MSNBC

Mallory Blair

CEO & Cofounder, Small Girls PR

Christina Stokes

Vice President, Director of Talent Acquisition, Rubenstein

Netta Jenkins

Vice President, Global Inclusion, Ask Applications & The Mosaic Group

Michael Kaye

Public Relations Manager,

OkCupid

Greg Galant

Cofounder & CEO, Muck Rack & Shorty Awards

Sree Sreenivasan

Marshall R. Loeb Visiting Professor of Digital Innovation, Stony Brook University Journalism School

Michael Goon

Director, Communications | Better World, Anheuser-Busch

Christa Lombardi

Senior Vice President,

Health + Wellness Lead,

DeVries Global

Michael DiSalvo

Senior Vice President, Health & Wellness, Ogilvy

Seth Arenstein

Editor, PR News

Christa Conte

Senior Vice President & Head of Digital Commerce, North America, Hotwire PR

Rachel Hadley

President, Kite Hill PR

Melissa Agnes

Crisis Management Advisor, Speaker, & Author

Annie Scranton

Founder & President, Pace Public Relations

Steffen A. Kaplan

Social Media & Visual Consultant, CEO, Spin It Social / Former Photo Editor, The New York Times

Nancie Steinberg

Consultant

Lucy Caldwell

Founder, Mockingbird Lab

Sam Stark

Executive Vice President, PR and Communications, EGM

Andrew Blum

PR Director & Communications Consultant, AJB Communications

Shalon Roth

Founder, PR-it

Andrea Roley

Interim Director of Marketing/Communications, Center on Addiction

Alessandra Simkin

Senior Manager, External Communications, Danone North America

Erin Graves

Senior Director, Corporate Affairs, Epizyme

Melanie Deziel

Founder, Storyfuel

Megan Linebarger

Managing Partner, Zazil Media Group / Immediate Past Chair, PRSA Tri-State District

Alexander V. Laskin

Professor & Director of MS in Public Relations, Quinnipiac University

Michael Diamond

Academic Director, Integrated Marketing Communications, NYU School of Professional Studies

Margenett Moore-Roberts

Chief Business Relevance, Inclusion & Equity Officer, Golin

Alex Connock

Fellow in Management Practice (Marketing), Saïd Business School, Oxford University

Luba Smolensky

Director, Research Partnerships (Data Science & Analytics), the Michael J. Fox Foundation for Parkinson’s Research

Anna Tavis

Clinical Associate Professor & Academic Director of Human Capital Management Department, New York University

Tessie Topol

Principal, Topol Consulting

John Tintera

Senior Sales & Client Manager, Hay House, Inc. / 2019 Chair, PRSA Tri-State District

Cristina Martin

Brand Coordinator, Saatchi & Saatchi Wellness / Conference Chair, PRSA Tri-State District

Hear from Experts at Top Companies and Agencies

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Frequently Asked Questions

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose.

Quick Solutons

Where is the PRSA Tri-State Conference taking place?

The PRSA Tri-State Conference will take place at New York University's Kimmel Center for University Life (60 Washington Square S, New York, NY 10012).

Which airport do you recommend I fly into?

If you're traveling from out of state, we recommend flying into LaGuardia Airport or John F. Kennedy International Airport.

Who can or should attend this conference?

This conference is designed for PR and communications professionals from all backgrounds and age groups. Members and non-members of PRSA are welcome!

Will there be special conference rates for hotels?

Please email our Conference Chair, Cristina Martin at cristinamartin004@gmail.com for more information.

Do you offer a corporate discount or group/pair rates on tickets?

Yes! Please email our Conference Chair, Cristina Martin at cristinamartin004@gmail.com for more information.

I'm an undergraduate/graduate student. Do you offer a special college student rate on tickets?

Yes! If you're currently enrolled in an undergraduate or graduate degree program and interested in attending, you can get tickets at our college student rate. Please note that your ticket must be purchased with a valid .edu email address.

Do you offer refunds? Are tickets transferable?

We do not offer refunds. If you purchased a ticket, but can no longer make it, you can transfer it to someone else. Please email our Conference Chair, Cristina Martin at cristinamartin004@gmail.com for more information on how you can transfer your registration.

My company is interested in being a partner/sponsor for the conference. What is the best way to get in contact with the Tri-State District team?

We're happy you're interested! Please email our Conference Chair, Cristina Martin at cristinamartin004@gmail.com for more information on how your company can be a conference partner or sponsor.

I noticed a typo or error on the event site. Who should I contact regarding this?

Thanks for catching! Email our Marketing Chair, Jamie Shum at jamie.shum1234@gmail.com and we'll get it fixed.

Fast and Easy

Who will be speaking at this year's conference?

Top leaders and esteemed professionals, along with entrepreneurs, in the PR and communications industries will be featured at the conference. You will hear insights and gain actionable tips from those working in a diverse range of agencies, brands, companies, and organizations. Please note that the speaker and company lineup, and schedule of programming are always subject to change at any time.

Can I volunteer at the conference?

We offer a limited number of volunteer opportunities. If you're interested in being a volunteer, email our Conference Chair, Cristina Martin at cristinamartin004@gmail.com for more information.

Am I able to leave and re-enter either day?

Yes, but we do encourage you to make the most out of your time at the conference.

I have food sensitivities and/or dietary restrictions. Will there be something to eat for me?

We will provide vegetarian and gluten-free options at the conference.

Will you have a place to hold my bags or luggage?

No. Please plan on carrying light.

Will there be photos and videos of the event?

Yes! We will be taking pictures and video recordings of all conference panels. Please keep in mind that by purchasing a ticket and attending this event, you consent to giving PRSA Tri-State District the right to use your name, likeness, still or moving image, voice, appearance, and performance in any videography or photography used for promotional and commercial uses.

Can I apply to be a speaker? Can I nominate someone to be a speaker?

At this time, we are no longer accepting speaker applications or nominations. Thank you to everyone who applied!

I'm interested in getting involved with the PRSA Tri-State District. How can I get more information?

We love to hear from you! Email our 2019 Chair, John Tintera at john.tintera@gmail.com or our Immediate Past Chair, Megan Linebarger at megan@zazilmediagroup.com to inquire.

This year's PRSA Tri-State Conference is a part of Communications Week® 2019 New York.

 

For more information and to view the complete calendar of events, visit www.CommsWeek.com. 

 

@CommsWeekGlobal | #CommsWeekNY

Special Thanks to our Partners

#TristateConf

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The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About PRSA Tri-State District

The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. PRSA is organized into 10 regions, called districts. The Tri-State District covers the New York, Westchester/Fairfield, New Jersey, and Greater Connecticut chapters.

 

The PRSA Tri-State District is a unified voice for the interests of members throughout the region to the national office, addressing topics and issues of common interest. These regional groupings of chapters provide support, shared resources, and leadership cultivation for the next generation of professionals to lead the association and serve as advocates for the profession.

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